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The Yellow Cake Principle will show you how to have your cake and eat it too. Served up with actionable ideas and a generous dash of humor, The Yellow Cake Principle provides the ingredients you need to connect, influence, and persuade others.

Whether seeking a promotion, approval for a project, or financing for a start-up, we are all in sales.

In The Yellow Cake Principle, Roger Grannis distills more than thirty years as a top-producing salesperson and communications expert into easy-to-implement takeaways you can put into practice today.

In short bites you will learn:

• 1 important truth about success
• 2 key ways to connect with people
• 3 steps for greater influence
• 4 languages of persuasion
• 5 ways to make your message memorable

You can have your cake and eat it too. Start with this recipe for success.