Selling to the seller

42% of new products fail

Selling To The Seller: The Product Manager's Roadmap to Training Salespeople

The greatest innovations and products are doomed to failure if your sales force doesn’t understand them, embrace them, and sell them.

42% of new products fail, often because subject matter experts struggle to identify and simplify the crucial information salespeople need. They also frequently fall short in delivering interactive, learner-centered training that captures and holds salespeople’s attention.

Selling to the Seller is an interactive, practical, and hands-on program that shows your product marketing team how to create and deliver training that gives salespeople the knowledge, skills, and confidence they need to excel on sales calls.

Participants will learn:

How salespeople prefer to learn
The best way to structure and deliver training to salespeople
The secrets to engaging and motivating salespeople
Creative ways to simplify complex concepts into clear, actionable insights
The training methods that yield the best results
Practical ways to make training sales friendly

Key Outcomes:

Close the Gap: Enhance alignment between product and sales teams
Accelerate ROI: Achieve sales targets faster
Enhance Training Skills: Deliver training that resonates with salespeople
Improve Communication: Foster collaboration with sales teams
Sustain Success: Gain a long-term competitive advantage

Ensure your next product or service launch is a success. Enroll your team in Selling to the Seller today.

This workshop is perfect for marketing summits, global sales meetings, and corporate events.

“Roger understands the hearts and minds of salespeople like no other. He speaks their language and knows how to drive learning, understanding, and results.”

“Roger knows how to create content that salespeople understand, put into action, and increase revenues.”

“Roger definitely knows sales strategy and how to increase revenues.”

Selling to the seller

42% of new products fail