Avoid the mistake of repurposing a PowerPoint deck from your business plan or one used to engage your engineering team. Those were tailored for different audiences and won’t effectively meet your sales team’s needs. Your sales training curriculum must be designed to address the specific needs of your sales team, providing them with the knowledge, skills, and resources they need to achieve revenue targets.

A research study conducted by GrannisGroup, in partnership with the Social Research Lab at the University of Northern Colorado, identifies the key information salespeople need to be successful.

The prioritized list below represents one finding of the study, along with the percentages of respondents who identified each item as essential to their sales training needs. These percentages provide key insights into what salespeople consider most critical for success and indicate where you should focus your training efforts. The higher the percentage, the more vital that information is for ensuring your team is fully prepared to engage customers and close deals effectively.

By investing time now to create a dynamic, comprehensive sales training curriculum, you’ll not only arm your team with the right tools and knowledge but also motivate them to embrace your new offering. Start planning today to ensure your team is ready to hit the ground running, drive results, and meet your revenue targets from day one of the launch.